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Business Development Representative

Wilson Language Training

Wilson Language Training

Sales & Business Development
Posted on Thursday, February 1, 2024

Wilson Language Training is a pioneer and leader in championing the science of reading and empowering educators across the country to pursue “Literacy for All.” For over 30 years, Wilson Language Training® (WLT) has been devoted to improving instruction for students with dyslexia and ensuring that all students learn to read and spell through our research-based multisensory, structured literacy programs.

Wilson believes that every individual — young students introduced to reading for the first time, students in need of intervention support, and those with dyslexia and persistent reading challenges — has the right to acquire literacy. By partnering with educators, parents, and students, we know this is possible.

Wilson is growing and looking to hire a Business Development Representative.

A business development representative (BDR) is responsible for identifying new prospects and generating new business opportunities by qualifying leads and prospecting through dedicated, strategic, and focused outbound pursuit. The BDR will work closely with Inside sales Representatives and Sales Account Representatives and keep the sales funnel full of qualified prospects.

BDR must be a high-energy, confident, and motivated sales professional with excellent communication and interpersonal skills. BDR should be a self-start willing to call on potential customers at the office and at the project level.

Essential Job Functions:

  • Work collaboratively and efficiently with Inside Sales Representatives and Sales Account Executives.
  • Build your territory plan.
  • Qualify leads from marketing campaigns as sales opportunities.
  • Contact potential clients through cold calls and emails.
  • Present our company to potential clients.
  • Identify client needs and suggest appropriate products/services.
  • Customize product solutions to increase customer satisfaction.
  • Build long-term trusting relationships with clients.
  • Proactively seek new business opportunities in the market
  • Set up meetings or calls between (prospective) clients and and Inside Sales Representatives or Account Executives.
  • Populate and maintain customer records database within to support opportunity pipeline management.
  • Identify top prospects, key contacts, and effective messages for each account to generate interest via telephone.
  • Immediately contact, qualify, and nurture inbound leads generated by marketing activities and other sources.
  • Assist funnel building by participating in marketing programs as needed.
  • Effectively plan your daily and weekly call schedule to ensure all inbound leads are promptly followed up.
  • Ensure cold calls are timely completed, continuously expanding knowledge of Wilson products, messaging, differentiation, industry, and competition.
  • Maintain a clean, accurate and current record of all activities and account information in
  • Understand and display WLT’s values.
  • Other duties as assigned.

Minimum Requirements Skills:

  • Proven work experience as a Business Development Representative, Sales Account Executive or similar role.
  • Hands-on experience with multiple sales techniques (including cold calls).
  • Self-starter with ability to set goals and tasks.
  • Ability to build strong relationships.
  • Tactful and mature demeanor with well-developed interpersonal skills including the ability to work well with diverse personalities.
  • Exceptional persuasive verbal and written communication skills with excellent telephone skills and a high level of attention to detail.
  • Strong work ethic and desire to perform quality work.
  • Fearless, unwilling to fail mentality, optimist.
  • Customer focused and highly responsive.
  • Ability to work in a fast-paced sales environment.
  • Strong computer skills to include MS Office and CRM software.
  • Familiarity with MS Excel (analyzing spreadsheets and charts)
  • Understanding of sales performance metrics
  • Ability to deliver engaging presentations.

Education or Certification:

  • Associate degree in any field and two years of relevant sales experience or experience in a BDR role.
  • Bachelor’s degree in marketing, Business Administration, or relevant field a plus

Wilson has identified the anticipated pay range for this role based on the many factors that we consider in defining compensation levels for our roles, including market data, and internal equity considerations. Actual pay, and allocation between base and any target discretionary bonus, will vary based on geographic location, education, work experience, skills, market data, and internal equity considerations. Wilson offers competitive benefits, including:

  1. Medical, dental, vision, and Life & Disability Insurance
  2. 401k plan with partial employer match
  3. Paid Time Off
  4. Paid holidays
  5. Tuition reimbursement
  6. “O’Connor days,” which refers to a company-wide office closure between Christmas and New Year’s Eve, as well as other perks.

Anticipated Salary Range: $ 50,000 - $65,000.

Wilson Language Training is an Equal Opportunity, Drug-Free Employer Committed to Diversity in the Workplace. M/W/D/V