Regional Marketing Head – West

Can you have stability and high growth? Can you enjoy being in a small business environment, while also benefitting from being backed by an extensive network of companies and professionals with decades of success? Can you be in a recession resistant, truly essential business and use your Marketing savvy to help transform a company?

Yes, you can.

Job Summary

You will run the client acquisition, retention, and full funnel process at all our West locations spanning PNW, California and Arizona by combining thorough analysis and strategic marketing initiatives.

You will be responsible for recommending and executing traditional and digital marketing strategies and tactics that guide prospects through the customer journey from awareness to purchase. Your role includes managing internal partners and external agencies to test and run campaigns, analyzing data, and providing recommendations, and driving the digital and offline strategy to deliver quality leads. And you are responsible for the strategy behind search marketing, SEO, CRM, affiliate marketing, and paid social.

That is a lot! So, to do all of this, you have the balance of strategic thinking, project management and analytical abilities to drive initiatives to increase cost effective leads and drive consistency of user experience throughout digital assets. You enjoy being able to critically evaluate information gathered from multiple sources, manage a multi-million-dollar budget, and manage agencies to meet business objectives. And while you have an eye for the future you are scrappy and hands on.

Interested? This role will be filled soon, so read on and if you qualify and have passion to excel – let us know!

Responsibilities:

• Develop budget and manage spend across traditional and digital marketing
• Construct and execute consumer centric strategies and plans for driving demand, engagement, and conversion through owned, earned and paid digital channels including brand websites, Instagram, YouTube channel, search, social, video, content, CRM, SEO, referral programs
• Build reporting, dashboards and KPIs to measure and share performance, optimize spend and share actionable insights
• Lead social listening initiatives across brands/sub-brands
• Develop and deploy community marketing initiatives (e.g., Chamber relationship, event sponsorship, etc.) aligned with the regions service footprint
• Drive the Direct to Consumer (DTC) & loyalty programs strategy and activation
• Develop regional martech stack in partnership with other marketers in the industry
• Identify and own the relationship with the right local agency partner

Qualifications:

• Job location: Seattle
• 8-10+ years of managing a local, B2C marketing department with a proven track record of success as measured in YoY sales growth
• Experience in segmenting and analyzing market trends in a local market to market direct to a client base
• Deep experience with website development, Google AdWords, SEO and organic search, direct mailers, and social strategies
• Deep experience analyzing churn metrics, sales funnel, engagement using Google Analytics and other BI tools and finding actionable insights
• Strong strategic capabilities as well as hands-on tactical ability
• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
• High attention to detail and quality standards

Vertex Service Partners

Based in Charlotte, North Carolina, Vertex Service Partners is national group of premier residential home services brands that are known for being the employers of choice within their communities and the partner of choice for homeowners. With financial backing from Alpine Capital, we are on a quest to build the largest and most successful roofing company in the country.

We believe that people are the core drivers of success in any company. Being the best place to work is the only way to win. And each and every one of our brands aspires to be the company for choice for the customers we serve and the people that we employ.

Rewards

You’ll enjoy a full suite of benefits including Medical, Dental, Life, Vision and other insurance, an excellent match on 401k up to 4%, and the opportunity to make a difference.

EOE