As the Digital Marketing Manager, you are responsible for executing the organization’s digital marketing strategy across multiple channels, including web, email, social media, and paid advertising. Collaboration with Sr. Digital Marketing Manager, Sr. Campaign Manager, and other key stakeholders to develop targeted content and maintain a consistent, impactful digital presence is essential. Your work will directly contribute to the efficiency and ROI of marketing efforts, supporting both new business development and the expansion of existing customer relationships.

In this role you will get to:

• Develop benchmarks for website, email, and social engagement
• Analyze campaign performance and email health benchmarks to determine effectiveness
• Improve the efficiency and ROI of marketing efforts to support new business and expansion/cross-sell growth
• Manage and analyze automated lead nurture programs to increase Year-over-Year Marketing Qualified Leads (MQL) and improve Pipeline/Revenue velocity for marketing-sourced pipeline
• Establish and maintain monthly marketing team reporting to track and communicate Month-over-Month performance metrics
• Excel in social media management, engagement, and execution
• Increase social media engagement and followers across all platforms (e.g., LinkedIn, Twitter, Facebook, Instagram)
• Utilize social media analytics tools to track performance metrics
• Develop and execute paid ad campaigns across platforms (Google Ads, Facebook Ads, LinkedIn Ads)

Disclaimer
The above statements describe the general nature and level of the work performed by people assigned to this work. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities to meet the needs of the business and organization as necessary.