To enhance the company's market standing and financial growth by converting deep insights of the Achievement and Ability Assessment markets into influential product marketing strategies that resonate with the K-12 education sector, driving adoption, engagement, and customer success.

In this role you will get to:

• Conduct in-depth market analysis and research to understand each product’s market position and growth opportunities.
• Embed customer and market insights into product roadmap and marketing strategies.
• Craft and regularly update compelling messaging and positioning strategies in line with market demands.
• Develop concise, simple product differentiation persona <> pain point <> positioning matrices.
• Develop new or refine existing competitive battle cards, pitch decks, and other sales enablement materials
• Develop or update case studies, testimonials, and key collateral to align with new messaging and positioning.
• In partnership with campaign marketing, ensure that customers are receiving regular information about best practices and ways of deepening usage of products.
• Regularly collaborate with campaign marketing to develop and execute high quality campaigns aimed at target personas that meet lead generation and revenue goals.
• Work with product managers to develop go-to-market strategies for new product launches and feature launches.
• Monitor benchmarks for market penetration and adapt messaging and positioning if necessary.

Disclaimer
The above statements describe the general nature and level of the work performed by people assigned to this work. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities to meet the needs of the business and organization as necessary.