Sr. Director, Lifecycle and Brand Marketing
Ingenio
Before we get started:
Here at Ingenio, we'd love to talk with you regardless of your qualifications or years of experience. If you believe you’d be a great fit for this role, we invite you to apply even if you do not meet all points on the job description.
Who we are:
Ingenio is a global media and technology company developing products that provide guidance on love, relationships, career, and life overall. We are passionate about connecting people with the world’s best advisors and content to empower everyone to live happier lives. Ingenio offers the world's largest portfolio of over 25 marketplace and media brands in the spiritual and emotional wellness space – led by flagship brands such as Keen and Horoscope.com in the US, Questico and AstroTV in Germany, Purple Garden in Israel and Ukraine, The Circle in the UK, and Kang in France.
How you’ll be impactful:
We are seeking an experienced and transformative Senior Director, Lifecycle and Brand Marketing to lead our customer-centric marketing efforts for our US Marketplaces. In this role, you will be responsible for developing and implementing strategies that drive customer engagement, and retention, ultimately contributing to revenue growth.
Reporting to the President, you will own the customer journey strategy across US marketplaces, with the majority of time spent on our largest brand, Keen. In this role, you will play a pivotal part in developing and executing strategies that enhance customer activation, adoption, and retention through lifecycle marketing. This position involves leading a skilled team and requires a deep understanding of and experience with customer journey mapping, segmentation, personalization, multi-channel marketing, PLG, digital reporting and analytics. You will use your passion for customer engagement to work collaboratively across multi-functions advising, growing and assessing opportunities. You will have a passion for data, confidently dissecting it and having the ability to understand the balance between our business goals and overall customer engagement.
What you’ll be doing:
- As Sr. Director, Lifecycle & Brand Marketing, you will lead the next stage of growth and optimization of our lifecycle and loyalty marketing, setting a new industry standard for customer engagement
- Owner of annual budget for the lifecycle marketing department, including creative agency
- Develop and implement a comprehensive lifecycle marketing strategy that encompasses all customer value segments, with a strong emphasis on retention and growth
- Refine Brand voice and ensure messaging and content relevance to improve engagement
- Manage and mentor a team of marketing professionals, providing guidance, direction, and mentorship to ensure the successful execution of lifecycle marketing campaigns and initiatives
- Define and refine customer segments, tailoring messaging and campaigns to address their unique needs and behaviors fostering an experimentation culture throughout your team
- Improve journey conversion rates by identifying new surface areas within the product, developing testable hypotheses, and running experiments to validate them
- Define and monitor key lifecycle metrics to facilitate ongoing campaigns, programs, and optimization, including conversion, product engagement, adoption, and retention rates
- Utilize data and analytics to effectively segment and target customers, optimizing communication strategies across different stages of the customer journey
- Regularly evaluate and report/present on the effectiveness of lifecycle marketing initiatives using key performance indicators and data-driven insights for continuous improvement
- Partner with Product to build and carve out in-product surface areas to drive retention
- Establish a partnership with Product teams to create and implement a roadmap of experiments that improve metrics across the funnel
- Develop and implement targeted campaigns that drive retention, upselling, cross-selling, and expansion opportunities
- Stay informed about industry trends, emerging technologies, and best practices, providing expert guidance and leadership in the context of lifecycle marketing
- Work globally within Ingenio to leverage learnings and best practices from sister brands
What you’ll need to be successful:
- Minimum of 10+ years in marketing, with a proven track record of developing, launching, and scaling campaigns that drive customer retention
- Highly analytical and data-driven, with the ability to leverage data to enhance customer experiences, personalize interactions, and drive business decisions
- Demonstrated ability to operate at both strategic and tactical levels, seamlessly transitioning from high-level strategic planning to hands-on execution
- Knowledge of modern design principles, user experience testing, and analytics, with experience in managing multiple stakeholder products in a dynamic environment
- Strong leadership qualities, skilled in storytelling and effective communication, capable of influencing across functions and driving conversations with senior leaders.
- Self-starter with an entrepreneurial spirit, strong work ethic, and a results-oriented mentality, equipped with a test-and-learn approach to continuously optimize and refine marketing strategies
Perks & Benefits:
- Friendly, talented, collaborative and entrepreneurial team
- Premium medical, dental, and vision insurance
- Generous holiday and PTO policies (including Birthday PTO!)
- Summer Fridays
- 401k matching program
- Lunch
- Technology stipends
- Wellness allowance
- Training and development opportunities and allowance
- Fun and inclusive digital, and (in the future) in-person events
- Employee groups - DEI committee, fun committee, wellness group and more
Pay Transparency:
The US base salary range for this full-time position is $180,000-$200,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
This role does not offer visa sponsorship or support for H-1B, OPT, or other work visas. Candidates must already possess valid work authorization to be eligible for this position.
Why Ingenio:
Our growing team of over 400 employees is powered by our diverse perspectives and company core values:
- We are humble. We believe the best result is achieved by leveraging others’ perspectives
- We think like owners. We make decisions that optimize for the greater good of the organization
- We challenge limiting beliefs. We are at our best when we identify and shatter status quo expectations
Ingenio is an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.