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Senior Manager, Marketing Analytics



Marketing & Communications, Data Science
Fairfax, VA, USA · Indianapolis, IN, USA · San Francisco, CA, USA
Posted on Wednesday, May 29, 2024

Before we get started:

Here at Ingenio, we'd love to talk with you regardless of your qualifications or years of experience. If you believe you’d be a great fit for this role, we invite you to apply even if you do not meet all points on the job description.

Who we are:

Ingenio is a global media and technology company developing products that provide guidance on love, relationships, career, and life overall. We are passionate about connecting people with the world’s best advisors and content to empower everyone to live happier lives.
Ingenio offers the world's largest portfolio of over 25 marketplace and media brands in the spiritual and emotional wellness space – led by flagship brands such as Keen and in the US, Questico and AstroTV in Germany, Purple Garden in Israel and Ukraine, The Circle in the UK, and Kang in France.

How you’ll be impactful:

We are seeking a Senior Marketing Analytics Manager to elevate our understanding of our marketing efforts across our portfolio of brands. The ideal candidate has expertise in social, performance, and affiliate marketing and experience analyzing interactions between competing brands in a portfolio.

This role will be required to be in our San Francisco office 2x/week (Tuesdays & Wednesdays).

What you’ll be doing:

  • Lead comparative analysis of brands relative to existing metrics - CAC, LTV, ROAS, and payback period; and create analysis to reveal interactive effects between brands
  • Partner with Acquisition Marketers to surface insights and drive both efficiency and growth; lead testing and evaluation of new channel opportunities
  • Partner with Retention Marketers to increase retention and monetization of loyal customers; collaborate with the cross-functional global teams to plan, execute, and analyze A/B tests, using analytical and statistical approaches to continually improve marketing results.
  • Proactively explore available data to generate actionable insights and advocate strategies that increase business value
  • Maintain reports, decks and dashboards that track KPI and provide insights into marketing effectiveness and ROI
  • Collaborate with cross-functional teams to identify target audiences, develop marketing strategies, and optimize campaign tactics based on data-driven insights.
  • Perform competitive analysis to benchmark our marketing efforts against industry standards and identify areas for improvement.
  • Stay updated on industry trends, emerging technologies, and best practices in marketing analytics to recommend innovative approaches and solutions.

What you’ll need to be successful:

  • 5+ years of experience in Marketing/Growth analytics, Performance marketing, consulting/finance/business strategy.
  • Bachelor’s degree and demonstrated interest in formal marketing analytics training.
  • Exceptional skills in Google Sheets, Excel, Slides, Powerpoint, data extraction and analysis.
  • Skilled in Tableau/Data visualization software. Familiarity with Python and/or R is a plus.
  • Experience in analysis of funnel engagement and multichannel campaign performance.
  • Team player with outstanding analytical, project management, and communication skills.
  • A result-oriented approach, capable of navigating ambiguity and initiating/driving projects to completion.
  • Expert in creation of presentations and reports for senior management to communicate findings, recommendations, and performance metrics. Exceptional communication, presentation, and collaboration skills.

Perks & Benefits:

  • Friendly, talented, collaborative and entrepreneurial team
  • Premium medical, dental, and vision insurance
  • Generous holiday and PTO policies (including Birthday PTO!)
  • Summer Fridays
  • 401k matching program
  • Lunch
  • Technology stipends
  • Wellness allowance
  • Training and development opportunities and allowance
  • Fun and inclusive digital, and (in the future) in-person events
  • Employee groups - DEI committee, fun committee, wellness group and more

Pay Transparency:

The US base salary range for this full-time position is still being determined. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Why Ingenio:

Our growing team of over 400 employees is powered by our diverse perspectives and company core values:

  • We are humble. We believe the best result is achieved by leveraging others’ perspectives
  • We think like owners. We make decisions that optimize for the greater good of the organization
  • We challenge limiting beliefs. We are at our best when we identify and shatter status quo expectations

Ingenio is an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.