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Content Marketing Manager



Marketing & Communications
Fairfax, VA, USA · Indianapolis, IN, USA · San Francisco, CA, USA
Posted on Wednesday, May 15, 2024

Before we get started:

Here at Ingenio, we'd love to talk with you regardless of your qualifications or years of experience. If you believe you’d be a great fit for this role, we invite you to apply even if you do not meet all points on the job description.

Who we are:

Ingenio is a global media and technology company developing products that provide guidance on love, relationships, career, and life overall. We are passionate about connecting people with the world’s best advisors and content to empower everyone to live happier lives.
Ingenio offers the world's largest portfolio of over 25 marketplace and media brands in the spiritual and emotional wellness space – led by flagship brands such as Keen and in the US, Questico and AstroTV in Germany, Purple Garden in Israel and Ukraine, The Circle in the UK, and Kang in France.

How you’ll be impactful:

The Content Marketing Manager will be responsible for driving our content strategy across our AI and Astrology mobile apps. As a Content Marketing Manager, you will develop and execute marketing strategies that drive user acquisition and engagement. You will work cross-functionally to create a product marketing strategy, app feature development, and manage retention campaigns. You will work closely with our product team to ensure that our marketing efforts align with the app's features and benefits. The ideal candidate will have an understanding of astrology and how it relates to our target audience, as well as experience in product marketing.

Please note: This role will be required to be in our SF office at minimum 2x/week (Tuesdays & Wednesdays)

What you’ll be doing:

  • Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
  • Work closely with the product team to understand user behavior, identify opportunities for improvement, and develop content that supports user engagement and retention
  • Develop and maintain a deep understanding of the mobile app landscape, competitive landscape, and industry trends in order to inform content strategy and execution
  • Work with the broader marketing team to launch campaigns that span web, community, social, email, ads, and other marketing channels
  • Develop and execute a content marketing strategy that focuses on customer retention and engagement
  • Help define integrated marketing strategy and creative positioning for new mobile apps
  • Willingness and experience to “roll up your sleeves” and flex between strategic and tactical/execution responsibilities when needed

What you’ll need to be successful:

  • 3+ years in product-focused content marketing or a related role
  • Experience must include marketing B2C mobile apps
  • Understanding of younger user behaviors and how to engage with them on an authentic level.
  • Team player who can drive execution by working cross-functionally with analytics, marketing, design, and engineering.
  • Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution
  • Highly analytical, creative, good with numbers, results-driven, entrepreneurial, quick learner
  • Direct experience writing messaging, positioning and author on-brand end-user content
  • Extremely detail-oriented and organized, with the ability to manage multiple projects in parallel

Perks & Benefits:

  • Friendly, talented, collaborative and entrepreneurial team
  • Premium medical, dental, and vision insurance
  • Generous holiday and PTO policies (including Birthday PTO!)
  • Summer Fridays
  • 401k matching program
  • Lunch
  • Technology stipends
  • Wellness allowance
  • Training and development opportunities and allowance
  • Fun and inclusive digital, and (in the future) in-person events
  • Employee groups - DEI committee, fun committee, wellness group and more

Pay Transparency:

The US base salary range for this full-time position is $70,000-$130,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Why Ingenio:

Our growing team of over 400 employees is powered by our diverse perspectives and company core values:

  • We are humble. We believe the best result is achieved by leveraging others’ perspectives
  • We think like owners. We make decisions that optimize for the greater good of the organization
  • We challenge limiting beliefs. We are at our best when we identify and shatter status quo expectations

Ingenio is an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.