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Digital Marketing Manager

FEV Tutor

FEV Tutor

Marketing & Communications
Posted on Tuesday, April 11, 2023

FEV Tutor is seeking a skilled Digital Marketing Manager to join our team. In this role, you will play a crucial part in our growth strategy, using your expertise in paid advertising and analytics to optimize our digital marketing efforts.

Who you are:

  • Excellent communication and interpersonal skills, with a proven ability to work collaboratively with individuals at all levels of the organization.
  • Strong problem-solving skills, with a creative and solutions-oriented mindset.
  • Keen attention to detail and an ability to juggle multiple priorities simultaneously.
  • Ability to thrive in fast-paced, dynamic environments and adapt quickly to changing circumstances.
  • Strong sense of ownership and accountability, with a commitment to excellence in all aspects of work.
  • Proven ability to maintain a positive attitude in the face of challenges and setbacks.
  • Dedication to staying up to date with the latest industry trends and tools, with a passion for innovation and continuous improvement.

What you’ll do:

  • Create and continuously optimize paid ads on social and search platforms, within budget and CAC set by Head of Marketing, to generate 200+ qualified requests for meetings annually.
  • Develop and maintain automated full-funnel reporting by channel using first touch attribution to track leads, meetings, opportunities, and closed won bookings.
  • Implement and maintain Google Analytics on every page of the website, generating automated reports for the Head of Marketing on a weekly basis (or as requested).
  • Conduct keyword research to identify 25+ priority keywords for SEO and provide the list to our Content Marketer for new content creation and optimization.
  • Manage website updates (front and back-end) and maintain a strong relationship with our webdev agency.
  • Work with content agency to help set up and send email campaigns and monitor campaign results
  • Coordinate with third-party vendors to provide support for webinars. Includes, but not limited to, supporting and/or executing webinar registrations, associated email follow-ups, etc.
  • Own MarTech setup, import/export, and sync.

What you’ll need:

  • Deep expertise in managing paid digital ads with a budget of $50k-$500k on platforms such as Google Ads, Meta, LinkedIn, and Display.
  • Familiarity with SEMrush or similar tools to identify top keywords.
  • Proven track record of setting up Google Analytics 4, including conversion tracking from Google Ads to analytics and into Hubspot.
  • Comfortable with being the Hubspot Admin and maintaining clean and up-to-date data.
  • Strong optimization mindset with a focus on improving efficiency and results.
  • Understanding of customer acquisition cost (CAC) and the ability to increase/decrease it and building dashboards for full funnel reporting in Hubspot and Salesforce desired, but not required.

Who we are: FEV Tutor is an innovative edtech company that is passionately dedicated to driving improved educational outcomes in K-12 students across the United States. Founded to make high-quality online instruction available to as many students as possible, we are a SaaS virtual tutoring business that provides 1:1 and small group tutoring to predominantly disadvantaged and at-risk students.

Our critical solution to the sustained learning loss and teacher shortages caused by the pandemic has delivered measurable and clear results, and our solutions are built by and for educators. We involve our students' teachers, administrators, parents, and families in the creation of innovative tutoring programs that serve as a natural extension of the student's core classroom.

Recently acquired by Alpine Investors, a people-driven private equity firm, we are poised for growth and committed to building enduring companies by working with, learning from, and developing exceptional people. As we grow, we are dedicated to strengthening our culture of inclusion, creating diverse teams, and giving everyone an equitable opportunity to succeed.

At FEV Tutor, we believe in supporting our employees in both their professional and personal lives. We offer a range of benefits and perks that make it an awesome place to work, including a remote-first approach, high growth opportunities, competitive health and welfare benefits, generous paid time off and holidays, and a fun culture that prioritizes professional and personal growth while encouraging work/life balance.

If you are passionate about education and driven to close social inequity gaps, we invite you to join our team of like-minded individuals who are working towards a more equitable educational future for our youth.