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Demand Generation Marketing Specialist

Fev Tutor Inc

Fev Tutor Inc

Marketing & Communications, Sales & Business Development
Tampa, FL, USA
Posted on Thursday, May 11, 2023

POSITION: Demand Generation Marketing Specialist



Job Description

Are you growth-minded, results-driven, and customer obsessed? Do you have an interest in driving positive student outcomes and educational equity in K-12 students across the United States? If so, FEV Tutor could be a great fit for you! We are seeking a creative and motivated Demand Generation Marketing Specialist to join our team in a relentless pursuit to deliver high-quality, evidence based virtual instructional support to predominantly disadvantaged and at-risk students across the U.S.

Who you are: Creative and results driven, the Demand Generation Marketing Specialist has a knack for understanding our target audience and developing campaigns that resonate with education leaders. Using email marketing and demand generation best practices and an innovative approach, the ideal candidate creates unique and engaging content that sets FEV Tutor apart from the competition. Embracing an entrepreneurial spirit, Demand Generation Marketing Specialist is agile and dynamic in a fast-paced, evolving environment. With a bias for action, you take a proactive, consultative, and analytical approach, incorporating feedback and data to continuously improve campaign and content effectiveness. Creating structure within ambiguity and seeking opportunities to help generate revenue growth, this individual is passionate in our mission to close the educational equity gap in the U.S.

About the role: The Demand Generation Marketing Specialist is responsible for developing and executing demand generation tactics, with a heavy focus on email campaigns to drive engagement, customer acquisition, and retention. Using strong communication skills, this role works to create engaging and creative content and campaigns that are relatable to education leaders. Working collaboratively within the marketing team, with leadership, and across functions, the Marketing Specialist utilizes internal tools to execute campaigns, measure performance, and analyze outcomes. Dedicated to growth, the role continuously tests campaigns, and incorporates feedback to optimize results. Additionally, the Demand Generation Marketing Specialist prioritizes effectively, managing competing projects to deliver quality work on tight timelines.

What You’ll do:

Your duties will include, but not be limited to:

  • Developing and executing email marketing campaigns that generate leads and revenue growth, including:
    • Planning, creating, scheduling, and reporting on campaigns.
    • Conducting A/B testing and analyzing campaign data to optimize email performance, including open rates, click-through rates, conversion rates, and overall ROI.
    • Managing email lists, segmentation, and subscriber databases to ensure accuracy, relevance, and compliance with data privacy regulations.
    • Creating and maintaining email templates and content that align with brand guidelines and messaging.
    • Staying up-to-date on email deliverability best practices and troubleshooting any email delivery issues that arise.
    • Providing regular reporting on email campaign performance and KPIs to stakeholders.
  • Leading multi-channel ABM campaigns (may include email, direct mail, social media, and other components) to generate high-value leads with very large school districts, including:
    • Researching and understanding the district’s specific needs.
    • Collaborating with the sales team to understand current status, key stakeholders, and other relevant details.
    • Partnering with the Digital Marketer to build targeted advertisements
    • Developing targeted messaging and content that resonates with key decision-makers or influencers.
  • Supporting and managing other marketing activities as needed (such as creating/updating collateral, sales enablement, website messaging, social media, etcetera).
  • Monitoring industry trends and best practices to identify opportunities to improve campaign performance and customer engagement.

What You’ll Need:

  • Bachelor's degree in marketing, communications, or a related field.
  • 3+ years of experience in email marketing, preferably in a high-growth B2B or K-12 education environment.
  • Excellent written and verbal communication skills with a keen attention to detail.
  • Passion for FEV Tutor’s mission.
  • Proficient in email marketing platforms, ideally Hubspot.
  • Strong understanding of email marketing best practices, including list management, segmentation, A/B testing, and deliverability.
  • Experience with email campaign reporting and analytics, including KPI tracking and optimization.
  • Ability to manage multiple projects simultaneously and meet tight deadlines.
  • Data-driven decision maker with strong analytical and problem-solving skills.
  • Knowledge of HTML and CSS is a plus.
  • Experience with account-based marketing is a plus.

Who we are: FEV Tutor is an innovative edtech company that is passionately dedicated to driving improved educational outcomes in K-12 students across the United States. Founded to make high-quality online instruction available to as many students as possible, we are a SaaS virtual tutoring business that provides 1:1 and small group tutoring to predominantly disadvantaged and at-risk students.

Our critical solution to the sustained learning loss and teacher shortages caused by the pandemic has been met with measurable and clear results, and our solutions are built by and for educators. We involve our students' teachers, administrators, parents, and families in the creation of innovative tutoring programs that serve as a natural extension of the student's core classroom.

Recently acquired by Alpine Investors, a people-driven private equity firm, we are poised for growth and committed to building enduring companies by working with, learning from, and developing exceptional people. As we grow, we are dedicated to strengthening our culture of inclusion, creating diverse teams, and giving everyone an equitable opportunity to succeed.

At FEV Tutor, we believe in supporting our employees in both their professional and personal lives. We offer a range of benefits and perks that make it an awesome place to work, including a remote-first approach, high growth opportunities, competitive health and welfare benefits, generous paid time off and holidays, and a fun culture that prioritizes professional and personal growth while encouraging work/life balance.

If you are passionate about education and driven to close social inequity gaps, we invite you to join our team of like-minded individuals who are working towards a more equitable educational future for our youth.