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Sales Manager

Cobalt Service Partners

Cobalt Service Partners

Sales & Business Development
Shreveport, LA, USA · Shreveport, LA, USA · Louisiana, USA · United States
Posted on Thursday, June 13, 2024

Homeland Safety Systems, Inc., an esteemed brand of Cobalt Service Partners, is a rapidly expanding company specializing in industrial and commercial security consulting, design, engineering, and installation of high-end, complex electronic security systems, including access control, CCTV, and communication equipment. We proudly serve Louisiana, Texas, Arkansas, and Mississippi.

We are seeking a driven and dynamic Sales Manager to create and execute a growth plan that aligns with our company objectives in the video surveillance, access control, and system integration markets. This role will lead a dedicated sales team, including sales representatives, lead generation specialists, and sales assistants.

Key Responsibilities:

  • Develop and implement a strategic sales program to achieve 15% year-over-year (YoY) revenue growth in new sales.
  • Ensure that new sales efforts contribute to 40%+ of total company revenue growth, up from the current 25-30%.
  • Identify and address inefficiencies in the existing lead generation strategy.

Lead Generation:

  • Develop new high-ROI lead generation sources, including E-Rate funding in education, securing contracts with federal agencies via GSA, and becoming a trusted security vendor for BAFB.
  • Test and measure the effectiveness of new lead generation initiatives, focusing on lead quality, conversion rates, and return on investment.

Team Leadership:

  • Create a cohesive and motivated sales team by setting shared sales goals and corresponding team incentives.
  • Ensure disciplined use of CRM for data capture, workflow management, and reporting.
  • Develop and report on sales KPIs, create a weekly reporting rhythm, and adjust strategies based on data-driven decisions.
  • Improve team output, including making calls and converting show leads to tier 1 and tier 2 leads.
  • Maximize walk-through conversions to proposals and ultimately to won contracts.

Sales Intensity and Culture:

  • Foster a culture of excellence and urgency within the sales team.
  • Lead by example with a strong work ethic and determination to exceed sales targets.
  • Motivate team members to reach their full potential and embrace continuous improvement.

Revenue Growth and Marketing:

  • Implement methods to stimulate revenue growth, including rate normalization of 10% with new contracts and automating service contract sales.
  • Increase incoming leads by 25% through SEO and targeted digital marketing.
  • Evaluate the effectiveness of conference-to-lead strategies and prepare annual recommendations for conference investments.

Brand and Reputation:

  • Ensure all interactions with customers, vendors, and employees demonstrate a high standard of quality and integrity.
  • Maintain consistent and methodical presence at tradeshows and client associations.
  • Stay true to the company's approach to end-user-driven solutions and follow through with commitments.


  • Proven experience in sales management within the security systems industry or related fields.
  • Strong leadership skills with the ability to motivate and manage a sales team.
  • Excellent strategic planning and analytical skills.
  • Proficiency with CRM systems and sales tracking tools.
  • Exceptional communication and interpersonal skills.
  • Demonstrated ability to achieve sales targets and drive revenue growth.
  • Creative thinker with the ability to develop innovative solutions and strategies.
  • High level of integrity and commitment to customer satisfaction.

Why Join Us:

  • Competitive salary and benefits package.
  • Opportunity to work with a forward-thinking and innovative team.
  • Supportive and collaborative work environment.
  • Opportunities for professional growth and development.