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Aplos Search Marketing Manager

ASG

ASG

Marketing & Communications
Remote
Posted on Wednesday, June 5, 2024

About Aplos

Aplos is the largest nonprofit & church management software on the market. We’ve served over 40,000 organizations since our inception in 2009. Our intuitive platform provides a dynamic CRM, fundraising & giving tools, online donations & payment processing, built-in fund accounting system, integrated payroll, email marketing, website builder, and much more.

Aplos made the Inc. 600 list in 2018, making it one of the fastest growing companies in the U.S. Our innovative team continues to push the envelope with new software features, industry vertical exploration, and marketing strategies every quarter. With a leadership team made up of start-up pioneers, Silicon Valley veterans, and serial entrepreneurs Aplos is charging full steam ahead as a leading brand in the nonprofit SaaS market. This role has the ability to make an impact for non profits across the world.

Enough about us for now. It’s time to talk about you!

The Role

As Search Marketing Manager you will be responsible for creating, managing and optimizing PPC and PPL and other spend-based campaigns across multiple search engines and channels. You will analyze performance, run diagnostics, prepare results for review, run experiments, optimize existing campaigns, and build new ones. We are looking for a hands-on experienced performance marketer who will relentlessly drive ROI from our paid channels, based on a deep understanding of our ICP, competitive landscape, and customer behavior.

You will prioritize the most scalable opportunities through testing and iteration, and grow a portfolio of paid customer acquisition sources that are impactful to the ROI of our ROAS. You must learn quickly, move fast, run and analyze experiments, and make decisions prioritized by business impact. You will need the right balance of marketing and technology experience, as well as business judgment and technical aptitude. You will develop a keen eye of our target market and their behavior patterns and triggers.

Key Responsibilities

You will succeed by turning our paid acquisition channels into serious growth drivers for the business. You will become an expert at our target ICP ($1M + non profit organizations) and reach them with compelling language, value propositions, and targeted marketing. You will understand how our product fits into the competitive landscape and how we can position ourselves to expand our footprint. You will use our paid channels results to inform organic search strategy, effectively reducing our dependence on paid channels.

  • Own the success of our Google and Bing search marketing channels, plus others such as G2, Gartner, etc.
  • Work relentlessly to optimize campaigns and messaging to hyper-target and drive prospect acquisition
  • Test and optimize automation settings, bids, keywords, ads and landing pages to improve performance
  • Establish a framework of testing and iteration for campaigns and strategies to maximize spend efficiency
  • Work hand in hand with the Lifecycle Marketing manager to create integrated campaigns and user journeys
  • Conduct research and analysis into our competitive landscape, uncovering market trends and using them to our advantage
  • Track, analyze, and report on ads, campaigns, keyword effectiveness, and make recommendations
  • Optimize bids, budgets, campaign types within a portfolio to drive sales growth and optimize ad spend
  • Create a reporting dashboard that clearly shows and anticipates ROI of spend and predict trends
  • Budget allocation and predictive modeling for monthly, quarterly, and annual maximization of ROI
  • Work hand in hand with sales to prioritize MQLs and self-serve, funnel lead gen quality

What Success Looks Like for this Role

  • Successfully increase MQL’s from paid channels without raising budget
  • Create a framework to iterate and optimize campaign performance, both in-ap and on-site (landing pages)
  • Successfully utilize existing channels while exploring other paid opportunities to expand reach
  • Maximize the output of Bing, Google, Gartner and other paid channels to increase ROI

Key Qualifications

  • Bachelor's degree in marketing, economics, computer science, mathematics, or a related discipline
  • 4+ years of experience in paid search, preferably in-house enterprise B2B SaaS or performance/direct response. Non-profit experience preferred
  • Deep understanding of Google paid and organic search algorithms, ranking, and updates/changes in processes
  • Experience managing Google/Bing and other paid channels
  • Google certifications - Ads, Digital marketing certificates
  • Experience with analytics platforms like Google Analytics and reporting tools such as Looker
  • The ability to analyze datasets to gain insights and make confident recommendations
  • Experience with A/B and multivariate testing and iteration frameworks
  • Ability to effectively work together with marketers, product managers and other leaders
  • An appetite for learning and taking on new challenges independently
  • SEO experience a plus
  • Experience managing paid agencies a plus

We believe that no one meets 100% of the listed qualifications. We are less concerned about whether you’ve done everything on a laundry list of specific things and more interested in cultivating a pool of candidates with relevant experience who want to join a connected, mission-driven, hard-working team of practitioners driven by creativity, curiosity, and a goal to change the world. If you feel like you meet most of the above qualifications, we encourage you to apply.

Compensation

  • $90,000 - $110,000 base salary, dependent on experience

Benefits

  • Medical, dental and vision healthcare coverage
  • Generous PTO plan, paid parental leave, and WFH reimbursements
  • Career progression and mentorship programs for career advancement
  • Flexible hours
  • Employer-paid life insurance
  • FSA and HSA enrollment options
  • Contribution match to all 401k plans
  • Free Employee-Assistance Programs regarding legal advice, financial management, mental health, and more!

Location:

Aplos Software takes a flex-first approach to work environments. This means that our team members can choose to work from our Fresno office or remotely from home. We ensure that everyone has the resources and equipment to work where they feel most productive. We trust our teams to make the best decision for their work environment.

Remote candidates in the following states are preferred: California, Colorado, Georgia, Idaho, Maryland, Massachusetts, Montana, Minnesota, Nevada, South Carolina, Tennessee, Virginia, and Washington.