Paid Search Analyst

Category

Other

Position Type

Full-Time

Remote

No

Min Pay Range

USD $60,000.00/Yr.

About Apex Service Partners:

Apex Service Partners is a people-focused HVAC, plumbing and electrical services group whose goal is to partner with and build leading local brands around the country. We are seeking a Paid Search Analyst with comprehensive expertise in Paid Campaign Management to enhance our brand presence and drive business growth.

Key Responsibilities:

• Paid Campaign Management - Plan, execute, and optimize paid advertising campaigns across various digital platforms to meet defined performance metrics including Google Ads, Bing Ads, and Display.
• Manage ad placements, bid strategies, and budget allocation to ensure maximum ROI on ad spend
• Monitor, analyze, and report on campaign performance metrics, providing actionable insights for continuous improvement and alignment with business objectives.
• Foster a collaborative environment that encourages knowledge sharing and the professional growth of team members
• Cross-Functional Collaboration - Work closely with SEO, creative and technical teams to ensure the successful execution of campaign strategies
• Industry Knowledge - Stay updated on the latest industry trends, tools, and best practices in digital advertising to continually enhance campaign performance
• Participate in professional development opportunities to further enhance skills and contribute to the team’s knowledge base

Qualifications:

• Minimum of 3+ years of experience in digital marketing with a focus on paid advertising
• Proven expertise in managing paid campaigns on various digital advertising platforms
• Strong analytical and spreadsheet skills and a data-driven mindset
• Google Ads Certified (current)
• Experience with Google Analytics and Google Tag Manager
• Experience with PPC tools such as SEMRush or Ahrefs
• Understanding of important landing page elements and construction with proven track record of A/B testing and experiments
• Knowledge of Google Local Services Ads a plus
• Knowledge of AI to build/manage campaigns a plus