Alpine icon-arrow-right icon-play logo-footer

Alpine Portfolio Careers

Join the Alpine community of PeopleFirst leaders.

VP of Marketing

AlpineX

AlpineX

Marketing & Communications
Remote
Posted on Tuesday, July 9, 2024

VP Marketing @Briefly

Fully Remote

Empowering Modern Law Firms.

Briefly supports innovative law firms by managing back-office operations so attorneys can spend more time focused exclusively on the practice of law, providing greater value to the clients they serve. We are committed to supporting forward-thinking law firms through their next stage of growth by streamlining back-office operations and enabling access to world-class functional talent. We’ve grown XXX% in only three years since inception in 2021, and we seek a VP of Marketing to help lead marketing as we scale. Learn more at www.brieflylegal.com

The Opportunity.

We are looking for a strategic and execution-focused VP of Marketing who will build and lead a full-stack marketing team in a dynamic, multi-brand portfolio environment within a high-growth umbrella company. As a member of our Executive team reporting directly to the Chief Revenue Officer, the VP of Marketing is responsible for the portfolio companies’ core marketing strategy and shares the responsibility to drive growth, engagement, and scale along with our CRO and Operating CEOs and Managing Partners at our portfolio law firms. The role demands strong brand building experience, analytical capabilities, operational excellence, executive influence in the legal profession and the ability to collaborate across teams and stakeholders.

You are a strong fit for this role if you have substantial experience in high-growth professional services, B2B companies, legaltech, or AmLaw 200 law firms, and have demonstrated success leading teams to $250M+ ARR and built and led cross-functional marketing teams, with deep expertise in brand strategy, public relations & communications, and data-driven demand generation.

With the budget to expand the function, you will play a pivotal role in elevating brand awareness for our portfolio law firms and generating leads to attract talented attorneys, expand the client base, and drive client experience, retention and expansion.

Key Responsibilities.

  • Brand Strategy & Corporate Marketing. Lead brand strategy for all Briefly portfolio law firm brands to craft unique and differentiated messaging and experiences that drive brand awareness and affinity, positioning our firms as category leaders. Oversee positioning and messaging, ensuring consistency across all channels and assets.

  • PR & Communications. Work with internal and external PR teams to create a coordinated message and manage media relations, press releases, and external communications to enhance the reputation of all portfolio law firms and establish thought leadership within the legal industry.

  • Leader and Coach. Build an agile marketing organization; leading and inspiring teams to deliver high-performing results. Recruit, train, collaborate and guide to maximize team productivity.

  • Talent Lead Generation. Work with the Talent team to fuel and accelerate talent acquisition through organic and inorganic leads. Adjust to the needs of the Talent team and use existing and new technologies to promote the brand across different channels.

  • Client Demand Generation & Practice Success Support. Working alongside our CRO, portfolio law firm practice success, sales, business development, and attorney teams, build the demand generation engine with innovative campaigns to fill pipelines with high quality leads and drive sales for portfolio law firm services. Identify opportunities to reduce friction and optimize funnel performance, nurture client relationships, and encourage repeat business. Provide practice success support with resources to execute customized pitch deck, collateral, and digital asset (landing pages) production.

  • Events Management. Establish national and regional event strategies. Plan, organize and execute branded or sponsored industry and association events to drive awareness and engagement with prospects, clients, and attorney candidates for recruiting.

  • Content Marketing. Own the editorial calendar and oversee production of high-quality content in support of all marketing needs, including brand awareness and thought leadership, client development campaigns, and product line brand and talent campaigns. This includes blogs, articles, market surveys, webinars, whitepaper, case studies, videos, and other educational content.

  • Marketing Operations. Build operational infrastructure and marketing tech stack, and implement processes that result in greater efficiencies across the organization. Create a preferred list of agencies/vendors to quickly and cost effectively tap into external partners. Ensure optimal allocation of resources to maximize ROI. Quickly integrate marketing operations of any new acquisitions into the platform company.

  • Analytics & Reporting. Establish objectives and key results (OKRs) and key performance indicators (KPIs) and metrics. Measure the performance of all activities and campaigns, assessing against goals and adjusting strategy and activities to achieve success. Provide ongoing reporting, develop actionable insights, test and learn approaches to new initiatives, and inform decision-making.

  • Stakeholder Alignment. Work hand-in-hand with the Executive Team, other departments, and portfolio law firm leaders, to ensure marketing objectives and initiatives are aligned with overall company goals and will ultimately drive business growth and efficiency.

Who You Are.

  • Full Stack Marketing Leader. Proven experience and success across all disciplines of marketing. Deep understanding of marketing principles and strong leadership skills.

  • Brand-Focused. We work hard to maintain brand missions across portfolio firms. This role needs to have that front of mind at all times. Good eye for design and creative assets.

  • PR & Communications Chops. Experience setting strategy, working with outside agencies or building in-house capabilities, to drive PR & communications campaigns that promote uncommon approaches in industry and tell a unified story across brands.

  • Collaborative. This position will work closely with all departments and portfolio firms. Culture and team collaboration are key. You exhibit low ego, high intellectual curiosity, and clear, effective communication in a transparent, and hands-on environment.

  • Revenue & ROI-Driven. Strong understanding of inbound and outbound marketing, as well as “land and expand” sales and business development. Optimize for ROI.

  • Execution-Focused & Experimental. Equally enthusiastic about operations and getting things done. We are looking for non-traditional thinkers, tinkerers, and testers. You’re highly analytical and strategic but also creative and hands-on in nature.

Experience.

  • Bachelor's degree in Marketing, Business Administration, or related field; JD, MBA or advanced degree is a plus.

  • Proven track record of at least 10 years in executive positions as the marketing leader for high-growth companies, top professional services firms, legal tech, and/or the Am Law 200.

  • Results-oriented with a demonstrated ability to drive revenue growth and achieve marketing objectives across various channels.

  • Professional Memberships and Certifications in the American Bar Association, Legal Marketing Association, or International Legal Technology Association are a plus.

Benefits.

  • Fully Remote role with minimal travel

  • Great medical and health benefits, vision, dental, and 401(k)

  • Unlimited PTO

  • $175,000 - $230,000+ expected annual base salary; bonus and equity eligible

Briefly Legal anticipates the base of the VP of Marketing role to range from $175,000- $230,000 base. It will depend on current market data and the candidate’s qualifications for the role, including education and experience. The compensation described above is subject to change and could be higher or lower than the range described based on several factors.

At Briefly Legal, we believe a focus on diversity, equity, and inclusion is integral to hiring exceptional people and creating enduring businesses. To inspire growth at our firm and throughout our portfolio, we strive to create an organization where every individual is celebrated, heard, valued, and empowered to reach their full potential. We will continuously look for ways to improve and evolve in our ever-changing world and we are committed to ensuring Briefly Legal is one of the best places to work for all by creating diverse teams, strengthening our culture of inclusion, and giving everyone an equitable opportunity to succeed.

Briefly Legal is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. As an equal opportunity employer, we offer competitive compensation packages, robust benefits and professional growth opportunities aimed at helping to improve our employees' lives and careers.


#LI-MW1